Friday, June 3, 2011

Design Changes The Way We Experience The Web

Fitim Blaku is a Software Engineer and Web Designer based in New York City. He specializes in creating immersive web designs and applications. His consulting group WebHD focuses on maximizing web revenue through increased user engagement. Technology moves fast. Flat screen TV?s are everywhere, touch screen phones dominate mobile, and video games are pushing the graphical boundaries into reality. On the other hand, websites, which serve as the virtual representation of all commerce, look the same way they did 20 years ago. Despite the fact that the web accounts for more revenue than all of the previous mentioned mediums combined, providing a truly engaging web experience remains a low priority for virtually all businesses. An interface is what facilitates the dialogue between your user and your product. Everything your business represents is communicated through your website?s interface and the experience it provides. Key metrics like customer satisfaction, user retention and the amount of time people spend on your site are heavily influenced by the level of engagement you choose to provide. The more engaging your site, the longer people stick around. This generates activity, people consume more information and click more ads. Great design is a tremendously valuable asset that encourages high levels of engagement.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/hQyc2MIC5qY/

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