Mobile Payments Startup Square Wraps Holiday Marketing Effort In A ?Gift?

Looking for a last-minute stocking stuffer this holiday season? Square has launched a new campaign to encourage existing users to give their favorite entrepreneur or small business owner a mobile payments device as a holiday gift. The Square reader comes nicely gift wrapped in snowflake wrapping paper and the purchaser only has to pay $1 (FYI?un-wrapped Square readers are free). Square tells us the campaign launched on November 15 and has already brought over 20,000 orders for gift-wrapped devices. And as the holiday shopping season kicks off, Square has also noticed a significant uptick in sales at its 9,000 retail partners, which include Apple, Best Buy, Radio Shack, Target and Wal-Mart. At these stores, Square readers retail for $9.99 in stores but each purchaser can redeem a $10 credit to their bank account.

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